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2018 Engage has ended
Wednesday, October 24
 

9:00am PDT

Chris Smith: Capture Internet Leads, Create Quality Appointments and Close More Sales
Capture Internet Leads, Create Quality Appointments and Close More Sales

Speakers
avatar for Chris Smith

Chris Smith

Co-founder, Curaytor


Wednesday October 24, 2018 9:00am - 9:45am PDT
Red Oak Ballroom

10:00am PDT

Jena Turner - App Lab
Discover the best apps used by Realtors to increase productivity, communication, and enhance the client experience. Don't miss this opportunity to grow your business with tools that you need to know about! Stay on top of deadlines, tasks, client interaction and transaction management by using apps that are shared during this class.

Speakers
avatar for Jena Turner

Jena Turner

Realtor + Team Leader, Olive + Main Properties, Intero Real Estate Services


Wednesday October 24, 2018 10:00am - 10:20am PDT
Live Oak Room

10:00am PDT

Verl Workman – How teams are changing the brokerage dynamic, in a positive way!
In this action-packed session Verl Workman CEO of Workman Success Systems, shares how brokers and teams are working together as partners to insure the success of both.
Verl will discuss team solutions for brokerages by:
  • Identifying “at risk agents”
  • Delivering systems and programs that support teams
  • How the shifting brokerage margins have moved to the team leader
  • How to gain profitability back without losing your office teams

Speakers
avatar for Verl Workman

Verl Workman

CEO, Workman Success Systems,


Wednesday October 24, 2018 10:00am - 10:45am PDT
Pecan Room

10:00am PDT

Katie Kossev - Don’t be a Toys R Us
Frequent Inman Connect speaker, Houston’s Katie Kossev, will address how not to become a Toys R Us in 2018.

Speakers
avatar for Katie Kossev

Katie Kossev

Vice President, Intero Real Estate


Wednesday October 24, 2018 10:00am - 10:45am PDT
Magnolia Room

10:30am PDT

Ariana Pareja: What can Remine do for me?
Data is the New Currency:
Data is the new currency– Engaging with consumers is becoming ever so targeted in today’s society. We will discuss what today’s buyers and sellers and looking for in their agent, what they attribute value to and how to find these potential consumers and get their attention.

Speakers
avatar for Ariana Pareja

Ariana Pareja

Director of Broker Relations, Remine



Wednesday October 24, 2018 10:30am - 10:50am PDT
Live Oak Room

11:00am PDT

Cristina Schaefer - Time/$$$ Saving Social Media Tips
We all know how important social media is for our business, but with ever-changing technology and new features constantly being released, it can be a lot to keep up with! You CAN run a successful social media marketing campaign without letting it take up too much of your valuable time (and without hiring someone to do it for you). Come and learn how to win at social media and still have time for real estate.

Speakers
avatar for Cristina Schaefer

Cristina Schaefer

Social Media Manager, HAR


Wednesday October 24, 2018 11:00am - 11:20am PDT
Live Oak Room

11:00am PDT

Brad Inman – Realtor Brokerage Models Lock Horns, who will win?
Moderated by HAR President & CEO, Bob Hale

Speakers
avatar for Brad Inman

Brad Inman

Inman News


Wednesday October 24, 2018 11:00am - 11:45am PDT
Pecan Room

11:00am PDT

Audie Chamberlain – How to effectively market your listings
Agents: How to win more listings, build your personal brand, and increase your bottom line with publicity 
What you say about yourself is ADVERTISING
What others say about you is PUBLIC RELATIONS
What the media says about you is PUBLICITY
How do you harness the power of public relations and the media to win more listings while increasing your local visibility? In this talk, we will review case studies of how agents use a combination of media outreach for new listings, sold listings, philanthropic efforts, new data releases from their brokerage, and community participation to grow their personal brand and attract more consumers interested in buying or selling their home.

Speakers
avatar for Audie Chamberlain

Audie Chamberlain

Founder of Lion & Orb
avatar for Richard Ray

Richard Ray

Sales Associate, John Daugherty, Realtors


Wednesday October 24, 2018 11:00am - 11:45am PDT
Magnolia Room

11:30am PDT

Marilyn Maxwell - HAR Tools of the Trade
HAR Tools of the Trade
HAR offers its members a robust set of tools and services geared to empower the successful real estate professional. This session will highlight just a few of the innovative items which are available through the Platinum Package to help you market yourself and your listings.

Speakers
avatar for Marilyn Maxwell

Marilyn Maxwell

HAR Training & Member Outreach Specialist


Wednesday October 24, 2018 11:30am - 11:50am PDT
Live Oak Room

12:00pm PDT

Terry Watson: I GOT THIS!™
I GOT THIS!
Across the country inventory is scarce and this is becoming the Mother of All Sellers Markets, listing presentations are turning into FBI background checks and unaccepted offers are becoming the norm. This can be soul crushing for your buyers and emotionally exhausting for you. The end result is you have to sell the same buyer multiple homes, while only getting paid for one.
On top of this, Millennials and Gen X'ers demand a great real estate experience. Good service doesn’t cut it anymore. If they are unhappy with the experience, it will become part of your permanent record - on Yelp, You Tube or Zillow. Selling real estate has morphed into American Idol or Dancing With the Stars.
Finally, a laugh out loud session that actually gives you the tools to walk into any real estate situation, and say… I Got This!!!
Learning Objectives
After completion of this course you will discover:
  • Listing techniques used by the most dominate listing agents on the planet!
  • Multiple offer techniques so effective they should be illegal!
  • Finally, the best answer to the Zestimate value question!
  • Mind blowing techniques that prepare the buyer for a multiple offer environment!
  • What the top 1% of agents are doing, that you are most definitely not, that get legendary profits!
  • The systems that must be put into place today if you want to have any kind of family life!
  • Why providing good service hurts you… The top 1% provides a great experience
  • Peak persuasion techniques from the top social psychologist
  • The 27 most powerful words that get the public to take action…Now!
 

Speakers
avatar for Terry Watson

Terry Watson

Motivational Keynote Speaker, Trainer and Coach


Wednesday October 24, 2018 12:00pm - 1:15pm PDT
Red Oak Ballroom

1:30pm PDT

Jena Turner - App Lab (REPEATED)
Discover the best apps used by Realtors to increase productivity, communication, and enhance the client experience. Don't miss this opportunity to grow your business with tools that you need to know about! Stay on top of deadlines, tasks, client interaction and transaction management by using apps that are shared during this class.

Speakers
avatar for Jena Turner

Jena Turner

Realtor + Team Leader, Olive + Main Properties, Intero Real Estate Services


Wednesday October 24, 2018 1:30pm - 1:50pm PDT
Live Oak Room

1:30pm PDT

Audie Chamberlain: How to retain and recruit agents, build your brand, retain and grow your audience with publicity
Brokers: How to retain and recruit agents, build your brand, retain and grow your audience with publicity 
What you say about yourself is ADVERTISING
What others say about you is PUBLIC RELATIONS
What the media says about you is PUBLICITY
How do you keep your brokerage relevant in local and national media and connect with consumers and your local community? In this talk, we will review case studies of how brokerages use a combination of media outreach for listing publicity, philanthropic efforts, data releases, and community participation to grow their brand and attract consumers. We will also discuss how to differentiate yourself in new and innovative ways and incorporate public relations into your company’s recruiting strategies.

Speakers
avatar for Audie Chamberlain

Audie Chamberlain

Founder of Lion & Orb
avatar for Chaille Ralph

Chaille Ralph

PRESIDENT, HERITAGE Texas Properties


Wednesday October 24, 2018 1:30pm - 2:00pm PDT
Pecan Room

1:30pm PDT

Kristi Kennelly - Mega Trends & Marketing Like a Boss
Break through to the next level of your business with insights into the most important marketing trends today and how to implement straightforward tactics. Understand how today’s buyers and sellers want to consume your information and create more engagement, opens and clicks. Discover the best of real estate video marketing, micro-targeting, hyper-personal communications, mobile optimization and more! Beginning to advanced techniques covered.

Speakers
avatar for Kristi Kennelly

Kristi Kennelly

REALTOR.com


Wednesday October 24, 2018 1:30pm - 2:15pm PDT
Magnolia Room

2:00pm PDT

Ariana Pareja: What can Remine do for me? (REPEATED)
Data is the New Currency:
Data is the new currency– Engaging with consumers is becoming ever so targeted in today’s society. We will discuss what today’s buyers and sellers and looking for in their agent, what they attribute value to and how to find these potential consumers and get their attention.

Speakers
avatar for Ariana Pareja

Ariana Pareja

Director of Broker Relations, Remine


Wednesday October 24, 2018 2:00pm - 2:20pm PDT
Live Oak Room

2:30pm PDT

Cristina Schaefer - Time/$$$ Saving Social Media Tips (REPEATED)
We all know how important social media is for our business, but with ever-changing technology and new features constantly being released, it can be a lot to keep up with! You CAN run a successful social media marketing campaign without letting it take up too much of your valuable time (and without hiring someone to do it for you). Come and learn how to win at social media and still have time for real estate.

Speakers
avatar for Cristina Schaefer

Cristina Schaefer

Social Media Manager, HAR


Wednesday October 24, 2018 2:30pm - 2:50pm PDT
Live Oak Room

2:30pm PDT

Grant Harpold – Avoid Legal Peril: A practical look at trending mistakes
Avoid Legal Peril: a practical look at trending mistakes
from disclosures to advertising
6 Subjects/6 Issues: From TREC Rules to Wire Fraud.
We will travel to and review trending and practical hot spots to assist Realtors® in today’s professional journey.

Speakers
avatar for Grant Harpold

Grant Harpold

Legal Counsel, Houston Association of REALTORS®


Wednesday October 24, 2018 2:30pm - 3:15pm PDT
Pecan Room

2:30pm PDT

Post Harvey Houston Panel: REALTOR® Ed Wolff, Judge Ed Emmett and Council Member Brenda Stardig
REALTOR® Ed Wolff, Harris County Judge Ed Emmett and Houston City Council Member Brenda Stardig

Moderator: Kenya Burrell-VanWormer - 2018 HAR Chair of the Board

Moderators
avatar for Kenya Burrell-VanWormer

Kenya Burrell-VanWormer

2018 HAR Chair of the Board

Speakers
avatar for Judge Ed Emmett

Judge Ed Emmett

Harris County Judge
avatar for Brenda Stardig

Brenda Stardig

District A Houston City Council Member
avatar for Ed Wolff

Ed Wolff

REALTOR®, President, Beth Wolff REALTORS®


Wednesday October 24, 2018 2:30pm - 3:15pm PDT
Magnolia Room

3:00pm PDT

Marilyn Maxwell - HAR Tools of the Trade (REPEATED)
HAR Tools of the Trade
HAR offers its members a robust set of tools and services geared to empower the successful real estate professional. This session will highlight just a few of the innovative items which are available through the Platinum Package to help you market yourself and your listings.

Speakers
avatar for Marilyn Maxwell

Marilyn Maxwell

HAR Training & Member Outreach Specialist


Wednesday October 24, 2018 3:00pm - 3:20pm PDT
Live Oak Room

3:30pm PDT

Brad Inman: What I see from here
Brad Inman: What I see from here
Brad Inman will close out the day and talk about what he sees happening in the industry and where he thinks it is headed.
Session moderated by HAR President & CEO, Bob Hale

Speakers
avatar for Brad Inman

Brad Inman

Inman News


Wednesday October 24, 2018 3:30pm - 4:15pm PDT
Red Oak Ballroom
 
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